As we move into the mobile age and the rise of cloud hosting, more businesses are discovering that in addition to a traditional website, they need to create a mobile site for all those tablet and smartphone customers. Mobile marketing is now an integral part of any business plan, but conceiving it and delivering it are two different skills. Creating a mobile website is much more complex than a traditional website, as many have discovered after the work has begun.
Linda Mentzer looks at the twelve basics when designing and marketing your mobile website. Even if you think you understand cloud hosting and mobile marketing, you may want to take a look at her article for a checklist before you begin.
A few of the basics tips include:
- Minimize Hypertext in any mobile web design as they can be too small for clicking from a mobile platform such as a smartphone.
- Use HTML5 instead of Flash to decrease download time on mobile devices so your potential customers don’t get impatient and move on.
- Use location to market your products with such tools as location tracking.
- Use social media as a tool to your marketing and website strategy.
These and other tips are all great ways to look at how mobile websites can become a big part of your next marketing campaign. Learn how to implement these and other tips into your next strategy planning session by reading more at Web Host Industry Review.
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