Cloud computing in Japan has been around longer than you might think. Though it seems like this buzz word has just exploded, it has been living inside our homes for quite some time now with the advent of the internet. For years, cloud computing has been serving the communication needs of the locals with the country’s capacity for revolutionary advancements in technology. One of the clearest manifestations of Japan’s super power abilities when it comes to cloud computing is how it is being utilized for the social media market.
Initially, Japan’s social media scene mainly revolved around home-grown networking sites that incorporate gaming into their services aside from the usual sending of messages, chatting and sharing of photos and videos. These social networking sites use cloud computing to store the information of the user on a remote server so that it can be accessed anywhere and at anytime by the user. The flexibility offered by cloud computing is also apparent in the usage of mobile phones by the Japanese to access these social media sites. It’s been noted that Japanese people are more active in social media thru their phones rather than in their personal computers. By having a cloud computing service provider, social networking companies are able to allow their users to remain up to date with their personal pages instead of just being tied up to their desktop computers at home.
These local social networking sites have zoomed past other popular media in the West such as Facebook and Twitter. For a time, it seemed that these Western sites won’t be able to gain a strong share of patrons in Japan. However, over time, Facebook and Twitter have garnered the needed followers for a strong boost in their business most especially due to the earthquake and tsunami that occurred in 2011. These foreign social media sites were the saving glory of the victims and their families in the affected regions of Japan.
With telecommunication infrastructures being hit by this tragedy, these social sites were key to knowing the status of the people, conducting rescue and relief operations, and coordinating disaster contingency plans. Only with cloud computing can all these communication gateways became possible. This only goes to show how social media thru cloud computing, when used in the most optimal way, can surpass the usual meeting of new people or catching up with the latest gossip done in most social networking sites.
Moving on to other social media, it has been said that majority of blogs in the world are written in Japanese. The locals have learned to utilize blogging networks not only for sharing their personal stories but they could also start their own forum or communities as well as enjoying available games. The additional services available to blog sites only demonstrate that social media has undoubtedly encompassed so many platforms nowadays as companies start to maximize the potentials of cloud computing.
So if you are planning to start your own company or promote your existing business in Japan, you should begin to study how cloud computing and the social media can benefit your end. By using available social media sites, you can effectively advertise your products or services to your target market. Since a lot of Japanese remain active online, you will be more visible and approachable to your potential customers this way. You can also monitor the reactions or recommendations of your customers online with these social sites so that you can further improve your product. Current trends that affect your business are also easily learned thru online forums which is why you need to make the effort to socially connect thru these varied types of media.
Cloud computing can thus allow you to build your own interactive website or even your own social media network in order to reach those elusive Japanese audience for your business. The impact of cloud computing for businesses is massive with social media being in the forefront of it. And more than any other country in the world, Japan has been seen to lead the pack in cloud computing infrastructures and policies, which is why any business wanting to grow in Japan needs to take advantage of this technological phenomenon while it’s still hot.
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About the Guest Author:
Rodolfo Lentejas, Jr. is a fulltime freelance writer based in Toronto. He is the founder of the PostSckrippt, a growing online writing business dedicated to producing top quality, original and fresh content. To know more about him, please visit www.postsckrippt.ca. Like him on Facebook or follow him on Twitter, Google+ and Pinterest.