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The adoption of cloud computing in the tourism industry can guarantee economies of scale and innovation. Tourism Ireland experiences these possibilities by moving its entire IT infrastructure to the cloud at a whopping five-year contract worth 850,000 Euro. Tourism Ireland stands to gain a lot from this development: the company manages over a dozen websites that have presence in over 20 countries and provide tourist information for countless visitors that arrive in Ireland every year; and as the amount of information the company handles each year increases, Tourism Ireland makes the significant decision to reduce the cost of running its previous data center by moving its erstwhile in-house IT structure to a privately managed cloud. Subsequently, the company has, by far, succeeded in cutting its hosting and energy cost by fifty percent. This strategic move guarantees both economies of scale and greater innovation for the company. Hosting its IT infrastructure in the cloud affords Tourism Ireland the unique opportunity of concentrating only on the internal activity of management and business expansion. Niall Powderly, head of IT Infrastructure of the cloud company hosting Tourism Ireland’s IT system, declared that, “For enterprise organizations like Tourism Ireland, the (new) infrastructure offers levels of efficiency and opportunities to innovate that would have been unimaginable a few years ago.” Therefore, Tourism Ireland operates optimally through the centralization of its IT systems that produces no negative impact on the company’s internal and external activities. Tourism Ireland achieves efficiency by creating a common resource pool with a combination of network, servers, storage facility and customer-centered services, all hosted in the cloud. This action definitely helps the company to save on the cost of maintaining IT personnel and other contracted consultants that oversaw its previous in-house IT structure. Niall Powderly finally gave this piece of advice: “Organizations that were reluctant to move IT off-premise are now looking at it because …networks are faster and more affordable. You can now move infrastructure to a data center at a very reasonable price and have no performance impact.” Three significant merits of adopting cloud computing in tourism industry stand out from Niall’s statements above: