Like in every other country, businesses in Japan are gradually veering away from the traditional methods of advertising and switching to inexpensive and widely broadcast digital methods. Internet has been regarded as the chief beneficiary of this switch when compared with other means of digital advertising.
In a report published by Dentsu (2009) and shown below, it is indicated that the amount spent on advertising by traditional media dwindled by 14.3%, while there was a corresponding increase in the spending on Internet advertising. And this trend seems to have been upswing since then; now, Japanese businesses are expanding their stakes on Internet advertising because of its comparative advantage and cost efficiency.
Though, it is inferred that mobile advertising (using mobile phones and other telephony media) grew considerably in Japan lately more than Internet advertising (web-based/PC one), but there is hope that more people will turn to the Internet in the near future as many indications point to the fact that many Japanese consumers now rely on Internet search engines to find relevant information about goods/services they are interested in purchasing.
Apart from being cost-efficient, Internet advertising offers broader coverage, reaching so many people within a very short period of time. And it has been discovered that search engine advertising seems to do better than banners and other forms of display Internet advertising. The good news, though, is that Internet advertising enjoys higher production rate when compared with traditional advertising—meaning, more Internet advertisements can hit the market faster than their corresponding traditional advertisements.
With a firm projection that the Internet advertising will become widely utilized by Japanese businesses in not a distant future, there is an accompanying requirement for proper data storage, flexible access to digital content and smooth retrieval procedure. This is where cloud computing comes in; it is an indispensable technology that must be adopted for optimum performance and quick business operation.
Arguably, more access to the internet indicates that more digital files, content and data will be generated, and not many businesses are prepared to handle such unexpected hike in the volume of data received, processed and stored for easy retrieval. Adopting cloud computing will help businesses solve the problem of sudden overcrowding of data that may cause their servers to crash. Cloud technology will not only guarantee perpetual business activities, it will also maintain a great culture of dependability and trust.
In Japanese business circles, building business trust is a non-negotiable aspect of business practices. And the best approach for building trust is to provide uninterrupted supply of goods and services that consumers will grow to like and constantly request for. Cloud computing will help businesses keep their promises of timely response and delivery.
There is no doubt that Internet advertising will assist business owners in Japan to personalize their advertisements. This is almost impossible in traditional advertising where advertisers follow rigid procedures for formatting and publication. Internet advertising allows businesses to personalize the content and appearance of their advertisements for better pitching to their target customers.
Cloud computing is believed to be attractive nowadays to businesses that adopt it worldwide because there have been improvements in the issue of data protection/security. More so, the decrease in the cost of maintaining IT infrastructure and personnel makes cloud computing a must-try technology for businesses that aspire to cut its overhead cost of operation and maximize profits.
On a more positive note, cloud computing has the power to attract more customers due to its wide distribution power; it can also help businesses to retain those customers through the delivery of timely, efficient and reliable services that will win their loyalty for years to come. Interestingly enough, unbending loyalty is one of the rare attributes of Japanese customers that many service providers in other countries truly admire.
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About the Guest Author:
Jerry Olasakinju, a Bachelor of Technology (B.Tech) degree holder, is a passionate researcher and writer whose interest in everything computing is unparalleled. He blogs about his literary works at
http://jerryolasakinju.blogspot.jp/
