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Cloud-based 3D Rendering Farms and the Japanese Market

Server room full of server racks

Large-scale 3D rendering of computer-generated imagery and video is one of the fields where cloud technology has allowed smaller companies to level the playing field. Just a few years ago, the capacity to render high quality computer-generated images and video was severely restricted due to the requirement for costly data centers and server maintenance. Fortunately, cloud-based 3D rendering has allowed companies to outsource the processing power needed for these kinds of jobs. In this article we will take a look at some aspects of the 3D rendering market in Japan, as well as possible opportunities for cloud technology service providers.

What Japanese industries require 3D rendering services today?

When talking about 3D rendering, most immediately think of the entertainment industry. There is no question that animation production, film production, and game development all have significant demand for computer generated video and imaging requiring 3D rendering. However, these kinds of businesses will often handle their rendering needs in-house using their own server rooms, sometimes because of the need to avoid any kind of leak. Fortunately for 3D rendering providers, there are numerous other industries and institutions in Japan that consistently require the services of 3D rendering companies. For example, industrial, manufacturing, architectural, graphic, and other types of design will almost always require 3D rendering. The construction market will also often require 3D rendering for many projects. Other potential clients for 3D rendering firms include educational and research institutions and government departments.

What Japanese companies are looking for when they outsource 3D rendering

Ideally, 3D rendering should be able to provide realistic video without artificiality or incongruity. Achieving this requires tremendous computing power that can be difficult to maintain and is prohibitively expensive. Because of this, most Japanese companies with a demand for 3D rendering services will require organizations that can process heavy/large media with high precision.

The demand for small 3D rendering jobs is practically non-existent because it is usually cheaper and more practical to handle such jobs in-house rather than send it to a third-party provider.

3D rendering is often in demand for the virtual testing of products and scenarios at research institutions in order to carry out calculations more accurately when working with a model or mock-up.

What is holding back the adoption of the cloud for 3D rendering in Japanese businesses?

There are several concerns that have made Japanese companies reluctant to adopt the cloud for 3D rendering. However, we have seen technological advances that gradually have helped overcome these concerns. The main problems involve the long waiting time for the data transfers involved.

Security is also a concern for many companies and, even with the stringent security measures used by most cloud services providers today, the stigma against saving sensitive company data outside of the company’s physical premises still exists. Perhaps the most important reason for the slow adoption of cloud-based 3D rendering in Japan, in comparison to American or European markets, is that the impact on costs is not nearly as dramatic as with other fields. While the cloud does make development easier and more inexpensive, the need for in-house server maintenance and operations makes its impact less noticeable.

How 3D rendering providers can do better in the Japanese market

There are several measures that can make the cloud more attractive for Japanese businesses looking to contract the services of a 3D rendering provider. One of the most important of these is establishing priority high-capacity pipelines in order to cut down transfer times. Providing direct, high-speed connections to clients can significantly affect costumer satisfaction and demand.

Even though cloud technology has grown more and more secure, it is just as important to ensure that the client understands just how secure modern encryption and back-up systems have become. Making sure that the client is aware of the safety and privacy of their data should be a priority when forging new business relationships in the region.

On a side note, one of the advantages that GMO Cloud can offer to Japanese companies is “home-court advantage.” This is not, however, the only big differentiator that the company can offer to rendering companies. To find out more, check out the Network and Data Center Specifications of GMO Cloud to better understand how the company is well suited to serve organizations that require large-scale data processing.

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About the Guest Author:

Nida Rasheed

Nida Rasheed is a freelance writer and owner of an outsourcing company, Nida often finds herself wanting to write about the subjects that are closest to her heart. She lives in Islamabad, Pakistan and can be found on Twitter @nidarasheed.

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