Cloud News & Insights

Do Technology Companies Need Cloud Cover?

Man holding tablet


‘We know cloud technology. You don’t have to teach us.’ This is the typical answer you are likely to get from a technology company. But many just don’t understand the primacy of cloud computing and simply stick to the old and tried.  Here are some very good reasons why technology companies must look at cloud more closely.

The clients want cloud

Throughout my career there is one thing which has been hammered into me – The client is always right. Let’s look at it this way. Clients are becoming more tech savvy and the buzz around cloud technology is too loud to be ignored. Everyone wants to be in a cloud. As a tech company you have to accommodate the requests of clients. I am not saying that every situation demands cloud presence. But I don’t see a situation where cloud is a liability. In fact, every brick and mortar hosting service can easily be shifted to the cloud without any problem.


It’s almost embarrassing to talk about scalability in a cloud. The issue has been so widely discussed that everyone knows about the advantages. But a technology company needs to look at scalability as an important factor.

Say for example you have hundred clients using your software. The mix may contain some big players and a lot of small businesses. There is bound to be fluctuation in overall traffic. This may be daily (heavy during day and tapering off in the night), annually (peaking during certain months) or seasonal (during Christmas and New Year or Valentine’s). The problem is that the traffic is mostly unpredictable. As a result if a technology company, due to any reason, doesn’t cater to actual demand, the entire service bouquet may collapse due to insufficient resources. This means hundred clients will face disruption in their services. This is unacceptable.

The cloud server instances can be added or removed at will. This enables technology companies to optimize their resources without compromising the availability of their services. Remember that not all tech guys are loaded with money. The money you save by optimizing resources can be passed on to clients making you more competitive. This means you attract more clients.

Client satisfaction

Faster downloads, nil disruption in services and quick resolution of problems are some factors which lead to client satisfaction. Retention of customers is probably more difficult in today’s competitive environment. As a technology company you will save loads of money by retaining customers. Cloud infrastructure permits or enables clients to enjoy superior services and the overall experience is much better.

To further help clients reduce downtime and fluctuation of traffic, GMO Cloud America, Inc. designed and built a network that focuses on uptime, and created an aggressive Service Level Agreement (SLA). We provide the highest possible resiliency in the flow of data to and from our data centers, we partnered with multiple global network providers. This way you’re not losing opportunities, revenue and the confidence of your users and visitors.

Extending the learning curve

Learning the ropes and nuances of cloud computing takes time. Technology companies cannot think that migration will be easy and without problems. Moreover, eventually everyone has to move into the cloud. You have a definite advantage over your competitors if you are already there and have mastered the cloud technology. You will be in a better position to provide suitable services if and when your clients demand that they be in the cloud. Or else they will shift their loyalty.


Be Part of Our Cloud Conversation

Our articles are written to provide you with tools and information to meet your IT and cloud solution needs. Join us on Facebook and Twitter.


About the Guest Author:

Sankarambadi SrinivasanSankarambadi Srinivasan, ‘Srini’, is a maverick writer, technopreneur, geek and online marketing enthusiast rolled into one. He began his career as a Naval weapon specialist. Later, he sold his maiden venture and became head of an offshore Database administration company in Mumbai. He moved on as Chief Technology Officer of one of the largest online entities, where he led consolidation of 300 online servers and introduced several Web 2.0 initiatives. He holds a Master’s degree in Electronics and Telecommunication.

Share on LinkedIn