Cloud News & Insights

How Progressive is the Gaming Industry When it Comes to the Cloud?

While cloud computing has revolutionized the IT segment as a whole, the gaming industry specifically has reaped enormous benefits from innovative cloud technology. High scalability and low latency are the two important requirements for gaming. As the cloud offers highly scalable solutions with lower levels of latency, the gaming industry has quickly embraced this innovation, and the future of the sector definitely lies in the cloud.

The most recent E3 Expo, which would normally showcase innovation in gaming hardware, ended up offering nothing significant to gamers. The absence of new consoles underscores that the industry is looking at fully utilizing the resources of the cloud. Also significant in the cloud gaming segment is the acquisition of Gaikai by Sony. Gaikai has been a pioneer in the cloud gaming, and the acquisition will allow Sony to tap into that as well.

Another key player is Microsoft. And to add cloud-based power to its Xbox infrastructure, the company is recruiting some of the former staff of OnLive, one of the leading companies that made cloud gaming a reality. After Sony’s acquisition of Gaikai, many people felt that Microsoft would counter by acquiring OnLive and adding its services to its Xbox 720. However, this acquisition did not materialize.

Why is everyone moving to the cloud?

There are several advantages of cloud-based gaming services. For instance, competitive prices offered by the OnLive cloud gaming site enable users to enjoy amazing games. Users need not download 10GB of data before playing a game, but can simple save the game and access it again from another computer. They can buy daily passes or monthly subscriptions to play hundreds of titles. The automatic scaling feature augmented with low latency makes cloud games the ultimate choice for gaming lovers. All this is not possible with a traditional gaming setup.

Cloud gaming concerns

Current gaming infrastructure is not efficient enough to provide a rich gaming experience to users. However, gaming technology is changing gears. The new GeForce grid processor from Nvidia is specifically designed to improve the performance of cloud games. It combines the power of GPU virtualization and low-latency to provide the best platform for game developers.

Another important concern for the cloud gaming sector is speed. Every gamer does not have the required high speed broadband network to enjoy live streaming of audio and video. However rapid advancement in  telecommunication is sure to deliver high speed internet connections to everyone soon.

On the developer’s end – pertinent to scalability and low-latency features – they will need a reliable infrastructure partner, especially in key areas like security, fault tolerance, and support. To gain a better idea of these concepts, check out GMO Cloud’s High Availability Features section.

The amazing benefits of cloud computing technologies offer a perfect platform for game developers to unleash their creativity. With changing technologies, it is important to stay ahead of the competition.

Cloud-based gaming services are definitely the future of the gaming industry.

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About the Guest Author:

Kaushik Das

Kaushik Das is an engineer, research analyst and a technical writer in the areas wireless, IT, enterprise software, next-generation hosting, storage and renewable energy. He specializes in competitive analysis, market research, industry insights, white paper and actionable web content development.

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Why Game Development is Better in a Hybrid Environment

Game development is a complex process. The life cycle of a game can extend for years and some may go on for decades. Some of the game development processes can be easily moved to the cloud whereas others seem to hit a roadblock. This is the main reason why development in a hybrid environment is growing at a rapid pace instead of comprehensive migration to the cloud.

Understanding the game development process

To understand the game development process, we have to divide it into several blocks.



This is the conceptual stage, in which writers and artists are primarily involved. Modern storyboarding can often involve people from various parts of the world, and such collaborative work requires robust tools which speed up decision making and enhance productivity. A cloud-based offering is best suited for this stage. We require an enterprise collaborative environment to enrich the process.

Creating a 2D Prototype

This stage is critical especially when game developers are seeking funding for their project. One must realize that 3D animation is both labor and infrastructure intensive, calling for an infusion of large investment. At the same time, 2D prototyping does not consume as much processing power or memory. For a startup prototyping in a cloud environment is ideal, and typically game developers work on several prototypes simultaneously and then pitch to investors. The cost of developing prototypes can be dramatically reduced in the cloud.


Full Scale Game Development

One must remember that not all prototypes pass the test to reach the 3D development stage. At this juncture the need for extensive infrastructure becomes important. Game development by itself can be divided into several smaller processes: modeling, texture mapping, lighting effects, animation and finally rendering. Executing these processes requires extensive resources which can be accessed in a cloud environment. Rendering farms in the cloud can be very cost effective especially when the demand for the resources is elastic and fluctuating.

The main limitation in adopting cloud technology for rendering is the transfer of data. Since the amount of data transferred is usually in the terabytes, and the time required for this can sometimes negate some of the benefits derived from cloud infrastructure.

Post Production

Compositing and special effects are part of the post-production process, and here there is sufficient scope for using cloud-based infrastructure. The problem of data transfer through internet pipelines can be negated to some extent, since the rendering process is already completed.


Testing may seem like a tertiary process but in game development, this step is crucial. Game developers utilize the expertise of seasoned gamers, often scattered all over the globe. A cloud-based environment is perfectly suited for testing, mainly because of its multi-location features. You can read more about this on GMO Cloud’s Locations page.


As you can see, it’s pretty clear that some 3D game development processes are a great fit for the cloud environment while others are better suited for in-house infrastructure. Rendering farms in the cloud can only be effectively utilized if the data pipeline is robust. For this reason, game development may be perfectly  suited for a hybrid environment, rather than completely migrated all processes to the cloud.

Be Part of Our Cloud Conversation

Our articles are written to provide you with tools and information to meet your IT and cloud solution needs. Join us on Facebook and Twitter.


About the Guest Author:

Sankarambadi SrinivasanSankarambadi Srinivasan, ‘Srini’, is a maverick writer, technopreneur, geek and online marketing enthusiast rolled into one. He began his career as a Naval weapon specialist. Later, he sold his maiden venture and became head of an offshore Database administration company in Mumbai. He moved on as Chief Technology Officer of one of the largest online entities, where he led consolidation of 300 online servers and introduced several Web 2.0 initiatives. He holds a Master’s degree in Electronics and Telecommunication.

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