There is no question that the social gaming market has the potential for huge returns. Today it is an industry worth billions of dollars and, the largest game developers in the world are quickly moving to the cloud as they recognize its potential and inevitability in the future of computer gaming.
The gaming market in Japan, particularly with regard to social gaming is an especially lucrative and promising market that has attracted the attention of international investors in the last few years. However, the peculiarities that make this market attractive also make it harder to predict.
Japan remains to be a sturdy and voracious market for social game creators. But unlike the Western countries, Japan focuses on mobile gaming—from regular to smart phones to portable consoles. With these platforms, the social gaming in Japan grows into both a dynamic and highly competitive market and producer.
Mobile and Internet technology have reportedly assisted the unprecedented growth of social games in Japan, as well as in other countries populated by die-hard game players. New Japanese game companies like Gree, Inc. and DeNA are dominating the social-games market with their card-battle games that allow members to actively interact and influence each other’s gaming [...]
Mobile social gaming is prouder and bigger in Japan than anywhere else in the world. This gigantic local market in Japan continues its growth with social gaming companies and platform providers generating one innovation to the next. In the last year alone, the social gaming industry in Japan has reached $3.26 billion with a predicted increase year over year. However, just this year, one of the most popular gaming mechanics called kompu gacha became a controversial topic especially for parents who pay the debt of their kids who play these games.
A start-up firm is “tabula rasa” by nature and one of its major advantages is the possibility for great opportunities. Though well-established in our home court (country – Japan), we still count ourselves as newbies when it comes to markets outside of Japan. Resources are ready, support is already there, now our primary aim is [...]
A few months ago, the talk of social media gaming in Japan was centered around the new government regulations regarding kompu gacha. This mechanic was included in games by some of the biggest game social media games in Japan, including companies like GREE, Zynga, Klab, Konami, Sega, and Namco Bandai. Although the news caused shares [...]