Social Media has literally changed the way we communicate, socialize and gather information. Rather than turning on the television to catch “Breaking News”, more and more people are beginning to access Social Media feeds via their smartphone, tablet or computer to get the latest up-to-date information.

There is no doubt that Facebook today has become a typical example of how a small start-up can grow into a household brand. However, only a few people realize that cloud computing played a significant part in Facebook’s rapid growth. It is important to state that cloud technology did not only encourage the expansion of Facebook’s size, it constantly contributes to the social network company’s environmental conservation policies in a number of encouraging ways that are described in this article.

Amidst the good predictions on the lucrativeness of the gaming market, it is inevitable that some investors still have reservations after hearing news contrary to this. The social gaming community, however, needs to look at the likes of the large social gaming market in Japan, South Korea, and other Asian countries. There is no question that Japan is the world’s leader in social gaming and the large companies that dominate this market have had a chance to create strategies that leverage this market’s advantages very well.

Japanese culture traditionally values cooperation and putting the needs of the many over the individual. While there are certainly advantages to this, conformity and repression of individual voices – especially among Japan’s younger population – are one of the negative side effects of this cultural view. However, many analysts have observed that social media have given Japan’s youth the tools to express themselves as individuals.

A recent survey by Celent has uncovered some interesting statistics that may shed some light on how financial services firms in Japan differ from their Western counterparts in their use of social media platforms. According to this survey, about 88 percent of all Japanese financial services firms are using social media platforms to reach their [...]

Unlike in other Asian and Western countries, the social network sites in Japan did not commence until in 2003 with Goco as the pioneering network. A year after, Mixi came to the limelight, and was followed by MySpace in 2006, 2nd Life in 2007, then Twitter in 2008. Each of these social networks was a success one way or another. In Japan, the functionality of social media gears towards financial, informational, and physical gains. The social networks have become a source of useful information for job applicants, employers, and entrepreneurs.

The early establishment of Twitter as a social media force in Japan and the meteoric rise of Facebook in the first two quarters of 2012 are two cases that should be studied in order to gain valuable insight into the Japanese market. However, thanks to a strong marketing strategy, Facebook is on a clear upward trend and may conceivably overtake Twitter in the next year.

The world as we know today is becoming more portable or in more specific terms, more mobile. A decade ago, the smartphone was a thing of future. Everyone used to see PDA’s from Sony Ericsson and Motorola as phones from the future because they revolutionised the mobile phone segment by introducing pressure-sensing touchscreens. Today, we [...]

Even though Japan has a long history of being a leader in cutting edge technology, there are some factors that make Japan a particularly difficult environment for most fledgling companies in the social media and the technology sectors. Although this has been especially true in the last decade, many experts believe that cloud technology and the many social media breakthroughs in recent years could allow Japan to regain its leadership in innovation in the technology market.

The digital media market in Japan is huge and expectedly booming. This is made possible by the new generation of Japanese youth who gladly accepted modern lifestyle and embraced all manners of new digital technologies for communication, socializing and business purposes.