In the previous part of this paper we discussed the essential differences between cloud based applications and on premise hosted ones when it comes to the testing of applications. A major difference lies in the control that the cloud service provider gives you over your test environment.

Japan remains the world’s third largest economy, even with a global financial crisis coming on the heels of a Japanese recession, it has survived mainly through an export-oriented economy. With a worldwide slowdown in sales of consumer electronics, Japan is already feeling the pinch. There is, however, a nascent industry which is slowly getting exported. Popular mobile games portals are now trying to sell their social games outside of Japan.

For developers who want to enter the Japanese market, the good news is that with the use of Android and iOS apps, they would have an easier entry point. The reverse is also true: Japanese application developers are also now seeing this same situation as a way for them enter the worldwide market.

Japan is home to some of the biggest names in computer games. In fact, when it comes to console games, the Xbox is the only major non-Japanese brand in the market. Future growth however is moving away from consoles and towards social gaming and mobile gaming applications.

The Japanese cell phone market has always been known to be a tough market to crack. The reason for this is that Japan has a large number of feature phone manufacturers and a phone feature set which is unique to the country.This has led to very hard market penetration for foreign-made phone apps. With the recent success of iOS and Android phones, the social game market seems to be opening up on its own accord.

Currently, millions of people are so glued to their mobile phones that they really do not remember how life was before smartphones became a reality. According to World Mobile Applications Market, there are about seven billion applications that were globally made in the year 2009. These mainly came from natural and third-party application stores that [...]

A start-up firm is “tabula rasa” by nature and one of its major advantages is the possibility for great opportunities. Though well-established in our home court (country – Japan), we still count ourselves as newbies when it comes to markets outside of Japan. Resources are ready, support is already there, now our primary aim is [...]

The mobile gaming industry is undergoing remarkable changes as developers are striving to adopt more efficient ways for consumers to access games. Native applications, seen as a natural transition from web applications are now spreading fast, evidenced by historical data of purchases fom marketplaces such as The App Store and Google Play.

The Japanese mobile application market is the one to beat for developers who would like to find success in their field of business. Since Japan holds one of the top-grossing shares in mobile device consumption as well as application downloads, developers from any part of the world see this leading market with colossal potential when it comes to huge returns in investment.

A few months ago, the talk of social media gaming in Japan was centered around the new government regulations regarding kompu gacha. This mechanic was included in games by some of the biggest game social media games in Japan, including companies like GREE, Zynga, Klab, Konami, Sega, and Namco Bandai. Although the news caused shares [...]